Description: There are some great reasons to use email marketing and its popular due to them. If you are still not sure why use email marketing then get to know these 4 important reasons that supports it.
Till date one of the most important things in SEO and online marketing is email marketing. And it’s really fun and nice to know about the various interesting ways email marketing is helping you. Why email marketing is so popular? Well, the reason is it helps you get straight to the inbox of the people, and your mails are found there. They may be read then or at a later date, and still you have chances to get read while the mail still is there. You can make sure that high-quality traffic is hitting your site by the proper timely use of email marketing. Here are the 4 ways email marketing can really help you boost your site visibility and traffic.
Reading the user minds
You can reach straight to the minds of your user through email marketing. Email marketing is one of those ways, which help you send queries and surveys directly to the inbox of the user. If you are sending mails you may send a mail that has a survey in it. Your survey mail can be answered with all such answers from the user, which will make it easy for you to read the user mind, and get their exact intention behind looking for a keyword. Then you can target that keyword more specifically.
Bounce rates can be lowered
When you target the user mind with specific questions, and get returns in the form of specific answers, and have results of such surveys with you, then the bounce rates of the email can be minimized. Exactly search query related emails would reach the user. This means you have the chances of meeting the exact user demands. This is beautiful if you can do this with proper email base surveys. When visitors get exactly what they are looking for in emails, then they would be happy to respond, which results in higher engagement rate.
Autopilot sequencing of posts
If you correlate email marketing with autopilot sequencing of your posts, then you are going to see incredible traffic and response from the users. Users who are becoming new subscribers can see your new posts which are most popular. This is one great way to captivate users and also send message to Google that your post are getting highly popular. Google would automatically rank you over time based on this kind of traffic which comes from the autopilot sequencing of the posts. And email subscribers would get directed to them too.
Call to action
One of the best responsive fetching techniques which works in case of email marketing is the CTA or call to action. If you have a call to action word or button or graphic, somewhere in the email, and you can get users to click on it, then your job is done. Your email marketing would be successful on bringing that user to your site. Site traffic would increase, and your visibility on Google would also improve.
These are some of the benefits of email marketing, which makes it a lovely way to popularize the site through practically free and yet tactful means.
This is Naveen Kumar the CEO and founder of JDM Web Technologies. Being an expert in Google Adwords and Google Analytics Certified accompanied by 10 years of experience in the field of SEO, Digital Marketing, PPC and ORM. We offer Affordable SEO Packages and I can provide you with the digital marketing services.