Offshore SEO companies are a dime a dozen. So what is a key differentiator among them? It pays to dig deeper and do a reality check on SEO companies before signing on the dotted line:
Checkout how many years of SEO experience do they actually have? Are they a newbie or have they been around? Engage an SEO company that has thorough knowledge of how Google search works, understands the nuances of search engine algorithms and is experienced in providing tangible results. Whether you are looking for organic SEO, local SEO, or Ecommerce SEO the SEO provider should know exactly what it takes to create a successful organic search marketing campaign.
Focus on ecommerce SEO
Hands on experience in ecommerce SEO is a must as most retail sales happening nowadays are on ecommerce portals. The SEO provider must know the ins and outs of ecommerce SEO campaigns and strategies and should be able to implement them successfully. As popular Ecommerce platforms are not really SEO friendly, significant customizations are required to even insert meta tags. It is here that programming skills in Ecommerce website development play a critical part.
Technical and Programming Skills
As SEO tasks require making recommendations about page speed, rendering, lazy loading, server side redirects, micro data tagging, and basic HTML tags, it is worthwhile engaging an SEO company that understands the programming implications of the changes it makes on a website, what errors and objections can come up during an implementation and how to overcome them.
The SEO provider must have good writers who can create good content in such a way that it begins to rank higher for the related keyword searches. This is known as SEO optimized content writing and requires skills in using keywords in the title of the web page or the blog post and then strategically using them at various places. In this way the content becomes optimized for search engines as well as humans.
It is prudent to cross-check customer references. This helps to validate claims being made by the SEO provider. Secondly, contacting a reference enables you get a fairly good view of how good or bad the engagement was and what was the overall customer experience. Did the SEO efforts prove beneficial? Did the website achieve higher search engine rankings?
The SEO provider should be conversant with all the latest SEO practices and techniques. Further, keeping a tab on the latest SEO trends is a best practice. When combined with the knowledge and experience gained from working on specific client projects, the SEO provider is able to implement proven strategies on any SEO project, and howsoever challenging it might be. The experience gained enables it to make informed decisions as against educated guesses made by its competitors.
Communication and Reporting
Communication and reporting are critical factors that can never be overlooked. You will like receiving regular interactive monthly reports that highlight statistics, tasks completed, content creation, and upcoming tasks planned.
The ability to interact with members of the SEO provider’s team goes a long way in resolving issues at short notice, especially if you are working with an offshore SEO provider who does not work in your own time zone.
By following the above mentioned 7 steps, you will be in a better position to choose your offshore SEO provider. You will be able to segregate quality SEO providers from other fly-by-night operators. Always prepare and follow a long term SEO strategy and earmark short-term achievable milestones in it.
Myself Mouzzam Jafri Head of Internet Marketing at Tech india software. I have 5+ years of experience in IT Industry. My passion is in writing about Internet Marketing Currently I am writing about how to choose Hire SEO Consultant and White Label SEO Reseller Program.